Inspiring Women

The Coyote Cowgirl – Sarah Jo

I first started following The Coyote Cowgirl after finding them through one of their models! I quickly fell in love with Sarah’s designs. It is old school, cowboy and unique; which is a hard feat to do after so many years of western fashion and designs! But more importantly, I love TCC’s message, I love that they bring Christ to their industry and provide awesome fashion, that is still usable for everyday cowgirls, and not just something cool you can wear once or twice a year when some big event rolls around, this is fashion you can wear to preg check, then go to the bar in, and not have to stress! I think most cowgirls work too long and hard of a day to worry about having to go change clothes just to run to town for grocery shopping, but we also don’t want to look like a bum; so it’s nice to find a company that provides clothes you can LIVE the lifestyle in! I also love the culture or Godly women that Sarah has brought together to be her models!

1. Tell me about yourself! Did you grow up in the Western Industry? Where are you now and what do you do outside of your craft?

I grew up in a family that raised buffalo and was around rodeo my whole life. I fell in love with the importance outside of the arena- reporting the good of the inside. I love finding stories. Everyone says they don’t have one, and it is my favorite challenge to get their story or testimony out of them! Obviously, fashion is a huge part of my life. Growing up around a buffalo ranch, I witnessed unique, true western fashion. That is what I strive to keep alive within my company. I want to make Grandpa smile looking down on me. I am 23, and I run my business full time! I recently opened a photography business because I have a love for capturing special moments for others. I recently completed my Masters of Education, and would love to become a college professor, but that will be once I settle down and I don’t see that in my future anytime soon! I love living on the road, and traveling 24/7.

2. Tell me about your craft! When and/or how did you become passionate about it? When did you decide to pursue it as a business?

I started TCC in honor of my Grandpa, a way to keep a legacy alive of the greatest cowboy I ever knew. All of my tee designs are somehow tied back to him. Rather it be a photo from the family ranch, or a saying he always said. I also want to be a light of Christ in everything I do. Everything my company does and stands for is 100% for God. I only have my business because of God, and I am happy to spread the love of Him. I started my business two years ago! It just hit me going down the road one day, and I started it right up!

3. What’s the best part about being a female entrepreneur? Any advice for girls out their wanting to start their own business?

The best part about being a female entrepreneur is just doing me. I don’t get caught up in feminist movements or anything, I just love being able to be my own boss, do what I want, and control my own schedule. It means the world to me to wake up everyday and do what I love. I don’t have to answer to anyone but myself, and I love that!

4. What’s the most difficult part about your craft?

The most difficult part has happened as I grow. I have ran into the issue of my original artwork being copied time after time, and at first I got really stressed out. But now that it keeps happening, and always will, I just have to look at it as a compliment. They love it that much, so I look at it that way!

5. What do you love most about the western lifestyle? How has your passion for the western lifestyle influenced your craft?

My favorite thing is how anyone can make fashion what they want. There is no right or wrong in the western fashion world. I love being able to shed light on the old west, the old traditional cowboy like I saw during my family’s buffalo days.

6. What’s your best advice for girls wanting to learn your craft?

My craft is just telling my family’s story. I say my business is crafted from proud tradition, so find something you are more than passionate about, and it will never fail. If you keep God wrapped up in everything you do, at the front of every decision, and in every situation- you will succeed.

7. Whats your personal “life philosophy”?

I live my life by always reminding myself to Live like God does. I want a heart pure and shows resemblance to God. My main goal in life is when people see me, they see God. I strive to be the best discipline of Christ I can be!

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